Even though QR (Quick Response) codes have been around for a while, it hasn’t quite caught up in terms of popularity outside of Japan and Korea. Invented by Denso-Wave in 1994, a subsidiary of Toyota, QR codes were created to track motor vehicle parts in manufacturing plants. It was only in the early 2000s, with the introduction of camera phones and WAP (Wireless Application Protocol) that QR codes took on a new purpose and were used commercially.
The QR code is interesting as it has the potential to serve as an intermediary form between the offline and online world. QR codes can be generated to contain information such as URLs, text, images, email addresses, contact information and more, which can then be printed or displayed anywhere. Decoding a QR code on a mobile phone can be done by simply capturing an image of the code via the mobile phone’s camera, and using a QR code reader to decode the stored information.
As it is so easy to decode a QR code – all you need is to capture an image and use a QR code reader – QR codes can be displayed on any sort of medium. In fact, it can be displayed anywhere, and in any size as long as it can be captured in whole – think about all the different possibilities!
Why It Will Work Now
So why are QR codes suddenly gaining popularity around the world? In Australia, QR codes are starting to spring up in advertisements (they have been featured in realestate.com.au’s latest outdoor campaign) and even in Queensland University of Technology’s prospectus.
1. Cameras are now a common feature in mobile phones
Cameras are now a staple feature in mobile phones and many users are starting to use it more actively. Photo-taking with the mobile phone has become a culture in itself. Continue reading